Have you ever been annoyed by the fact that advertisements are ubiquitous? As if we don't have enough advertising around us, Right Guard deodorant is trying a new tactic they affectionately call "pitvertising."
As the name suggests, digital screens are sewn into the armpit of a shirt. Then, with a simple lift of the arm, we can watch an advertisement by staring at someone's armpit.
Does life get any better than this?? Isn't this a great time to be alive??
http://www.ananova.com/news/story/sm_2931476.html?menu=news.quirkies&no_cj_c=1 http://www.nzherald.co.nz/column/story.cfm?c_id=702&objectid=10522623
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