Using "stock" photography may be cheaper for a company than hiring their own models... but sometimes, people notice the similarities. For example, these next two ads appeared in the same magazine:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0v5e4KuzXpoZWSpCs1ydW7S-551nAS7nVSpYW3mEb0NDlzuY7CyLYWYoDkqjwENaffwK6Bg-bozgu7PGcDvOisbBpetgZ1UbWUT9ckxkn0XeFnMg-S88PPjx1Qkv4-c950hl5cSHHNNs/s400/same+hair+tonic1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA-qwtDIF1V1GjFk89fdApqYvpKoxO0ajSI5pGwkePcAXZMNw57Pa-cCNGojoDxFllTvyl3kuEdNojSQl0rojc4oetOaL_jz88gFG5GB4OxiuV4GW_vPxIAm7nRV3-dimSuJVJY6ii_Yg/s400/same+hair+tonic2.jpg)
and look, in this ad for a lawyer, the family gets a new dad.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIrIOsWPI2On5lyOGDSZAXhPgP4wqeNYsKvlM7ZZttq_fMeJR3UP67p7ieUkPlGPnQlp9hKCahSzcKlXX7FyQVs6yHAn6QxIJPn2kIugULxIrgFITLZx5brZu1pCNCCdX9-t-tQ1zqmW4/s400/ad+lawyer+445.jpg)
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